si confronta e misura con l’antica pratica

della ceramica per formulare delle soluzioni

assolutamente contemporanee.

CEDIT: CERAMIC OBJECTS

In the second half of the Sixties, giving

added impetus to a production sector

still considered rather unusual for the time,

CEDIT decided to extend its consolidated

offering of ceramic wall tiles with the

manufacture of a series of functional

and ornamental objects created in the

same material. These interior design objects

– generally used as table centrepieces or

vases – were the outcome of a process that

combined the skills in working with matter

usually associated with craftsmanship

with industry’s capability for replicated

production lots, adopting an approach

widely found in manufacturing operations

developed on the basis of a creative idea

in that specific historic period.

Maintaining the philosophy which

distinguished the company’s product

range from those of many competitors, the

series of objects put into production by

CEDIT confirmed its policy of calling on some

of the most famous names of the time to

help design every piece. Thus, a generation

of talents of the calibre of Ettore Sottsass,

Gruppo Dam, Sergio Asti and brothers Achille

and Pier Giacomo Castiglioni put their names

to visionary creations which, just as strongly

now as when they first appeared, reflect a

line of extroverted experimentation with

form and an emphatic identity, renewing

the aesthetic and other rules applied to the

shaping of ceramic substance.

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